M.C.C.

Nicoya was engaged by the Marylebone Cricket Club (M.C.C.) to spearhead a high-priority, 12-month sales and marketing initiative focused on the commercialization of premium debenture seating at Lord’s Cricket Ground. The mandate required a sophisticated approach to reach a discerning demographic, ensuring that the commercial targets were met while upholding the prestige and long-standing traditions of the "Home of Cricket."